Vivid Jade & Vivid Interiors

My work with Vivid Jade, a bespoke fashion boutique based in Melrose, began years ago when I was still fairly new to design.

 

I was asked to create brand collateral such as social media posts and fliers, as well as large format print designs using their existing logo and style guide. This allowed me to create and ongoing relationship, and when the brand expanded to interior design and decor, I jumped at the chance to pitch a new logo that would serve as a redesign of their existing mark, and an "umbrella" for the newer Vivid Interiors brand. Creating a cohesive look across the brands, and retooling their social media aesthetic to appeal to their adjusted target audience was my aim, and I'm glad that the marks have been deployed and have done well thus far!